In this privacy policy, we provide information on which personal data we process in connection with our activities and operations, including our www.koest.ch-Website.
In particular, we provide information on why, how and where we process which personal data.
We also provide information about the rights of persons whose data we process.
Further data protection declarations and other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply to individual or additional activities and operations.
1. contact addresses
Responsibility for the processing of personal data: Köhler, Stüdeli & Partner GmbH Amthausgasse 18 3011 Bern info@koest.ch We would like to point out if there are other controllers for the processing of personal data in individual cases.
2. terms and legal bases
2.1 Terms
Personal data is any information relating to an identified or identifiable natural person.
A data subject is a person about whom we process personal data.
Processing includes any handling of personal data, regardless of the means and procedures used, such as querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, collecting, recording, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.
2.2 Legal basis
We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).
3. nature, scope and purpose
We process the personal data that is required to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner.
Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.
We process personal data for the duration required for the respective purpose(s) or as required by law.
Personal data that no longer needs to be processed is anonymized or deleted.
We may have personal data processed by third parties.
We may process personal data jointly with third parties or transfer it to third parties.
Such third parties are, in particular, specialized providers whose services we use.
We also guarantee data protection for such third parties.
We only process personal data with the consent of the data subjects .
If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent.
For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations or to protect overriding interests.
In this context, we process in particular information that a data subject voluntarily provides to us when contacting us – for example by post, email, instant messaging, contact form, social media or telephone – or when registering for a user account.
We may store such information in an address book, in a customer relationship management system (CRM system) or with comparable tools, for example.
If we receive data about other persons, the transmitting persons are obliged to guarantee data protection for these persons and to ensure the accuracy of this personal data.
We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted for legal reasons.
4. personal data abroad
We generally process personal data in Switzerland.
However, we may also disclose or export personal data to other countries, in particular in order to process it or have it processed there.
We may disclose personal data to all countries and territories on earth and elsewhere in the universe, provided that the law there guarantees adequate data protection in accordance with the decision of the Swiss Federal Council.
We may disclose personal data to countries whose laws do not guarantee adequate data protection, provided that adequate data protection is guaranteed for other reasons.
Adequate data protection can be ensured, for example, by corresponding contractual agreements, on the basis of standard data protection clauses or with other suitable guarantees.
Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract.
Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of guarantees.
5. rights of data subjects
5.1 Data protection claims
We grant data subjects all rights in accordance with the applicable data protection law.
Data subjects have the following rights in particular:
- Information: Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved.
Data subjects also receive the information required to assert their data protection claims and ensure transparency.
This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data. - Correction and restriction: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.
- Deletion and objection: Data subjects can have their personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.
- Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.
We may defer, restrict or refuse the exercise of the rights of data subjects to the extent permitted by law.
We may inform data subjects of any requirements that must be met in order to exercise their rights under data protection law.
For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons.
For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.
In exceptional cases, we may charge costs for the exercise of rights.
We will inform data subjects of any costs in advance.
We are obliged to take appropriate measures to identify data subjects who request information or assert other rights.
Data subjects are obliged to cooperate.
5.2 Right to lodge a complaint
Data subjects have the right to enforce their data protection claims through the courts or to lodge a complaint with a competent data protection supervisory authority.
The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC ).
6. data security
We take suitable technical and organizational measures to ensure data security appropriate to the respective risk.
However, we cannot guarantee absolute data security.
Our website is accessed using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS).
Most browsers indicate transport encryption with a padlock in the address bar.
Our digital communication – like all digital communication in general – is subject to mass surveillance without cause or suspicion and other surveillance by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries.
We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities.
7. use of the website
7.1 Cookies
We may use cookies.
Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser.
Such stored data need not be limited to traditional cookies in text form.
Cookies can be stored in the browser temporarily as “session cookies” or for a certain period of time as so-called permanent cookies.
“Session cookies” are automatically deleted when the browser is closed.
Permanent cookies have a specific storage period.
In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website.
However, permanent cookies can also be used for online marketing, for example.
Cookies can be completely or partially deactivated and deleted at any time in the browser settings.
Without cookies, our website may no longer be fully available.
We actively request your express consent to the use of cookies – at least if and insofar as necessary.
For cookies that are used to measure success and reach or for advertising, a general objection (“opt-out”) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
7.2 Server log files
We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).
We store such information, which may also constitute personal data, in server log files.
The information is required to provide our website in a permanent, user-friendly and reliable manner and to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.
7.3 Tracking pixels
We may use tracking pixels on our website.
Tracking pixels are also known as web beacons.
Tracking pixels – including those from third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website.
Tracking pixels can be used to collect the same information as server log files.
8. notifications and messages
We send notifications and messages by e-mail and via other communication channels such as instant messaging or SMS.
8.1 Measuring success and reach
Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on.
Such web links and tracking pixels can also record the use of notifications and messages on a personal basis.
We require this statistical recording of usage to measure success and reach in order to be able to send notifications and messages in an effective, user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.
8.2 Consent and objection
You must always expressly consent to the use of your e-mail address and your other contact addresses, unless such use is permitted for other legal reasons.
Wherever possible, we use the “double opt-in” procedure to obtain consent, i.e. you will receive an e-mail with a web link that you must click on to confirm, so that no misuse by unauthorized third parties can occur.
We may log such consents, including the IP address, date and time, for reasons of proof and security.
You can object to receiving notifications and communications such as newsletters at any time .
With such an objection, you can also object to the statistical recording of usage for measuring success and reach.
Necessary notifications and communications in connection with our activities and operations remain reserved.
8.3 Service provider for notifications and messages
We send notifications and messages with the help of specialized service providers.
We use in particular
- Mailchimp: Communication platform; Service provider: The Rocket Science Group LLC DBA Mailchimp (USA) as a subsidiary of Intuit Inc.
(USA); Privacy Policy: Privacy Policy (Intuit) including “Country and Region-Specific Terms”, “Frequently Asked Questions about Data Protection at Mailchimp”, “Mailchimp and European Data Transfers”, “Security”, Cookie Policy, “Privacy Rights Requests”, “Legal Notice”.
9. social media
We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities and operations.
In connection with such platforms, personal data may also be processed outside Switzerland.
The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply in each case.
In particular, these provisions provide information about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.
10. services of third parties
We use services from specialized third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner.
Among other things, we can use such services to embed functions and content in our website.
In the case of such embedding, the services used record the IP addresses of users at least temporarily for technically compelling reasons.
For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form.
This is, for example, performance or usage data in order to be able to offer the respective service.
We use in particular:
- Services of Google: Provider: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: “Privacy and security principles”, Privacy policy, “Google is committed to complying with applicable data protection laws”, “Privacy policy for Google products”, “How we use data from websites or apps on or in which our services are used” (information from Google), “Types of cookies and other technologies used by Google”, “Personalized advertising” (activation / deactivation / settings).
- Services from Microsoft: Providers: Microsoft Corporation (USA) / Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; General information on data protection: “Data protection at Microsoft”, “Data protection and privacy (Trust Center)”, privacy policy, data protection dashboard (data and privacy settings).
10.1 Digital infrastructure
We use the services of specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations.
These include, for example, hosting and storage services from selected providers.
We use in particular:
- Cyon: Hosting; Service provider: cyon GmbH (Switzerland); Information on data protection: “Data protection”, Privacy policy .
10.2 Contact options
We use services from selected providers in order to be able to communicate better with third parties such as potential and existing customers.
We use in particular:
- bexio: Customer Relationship Management (CRM); Service provider: bexio AG (Switzerland); Information on data protection: Privacy policy, “Cloud and data security”, “Data security – definition and measures for companies”.
10.3 Scheduling
We use the services of specialized third parties to arrange appointments online, for example for meetings.
In addition to this privacy policy, any directly visible terms and conditions of the services used, such as terms of use or privacy policies, also apply.
10.4 Audio and video conferences
We use specialized audio and video conferencing services to communicate online.
For example, we can use them to hold virtual meetings or conduct online lessons and webinars.
When participating in audio and video conferences, the legal texts of the individual services, such as privacy policies and terms of use, also apply.
Depending on your life situation, we recommend muting the microphone by default and blurring the background or displaying a virtual background when participating in audio or video conferences.
We use in particular:
- Microsoft Teams: Platform for audio and video conferencing, among other things; Service provider: Microsoft; Teams-specific information: “Data protection and Microsoft Teams”.
- Zoom: Video conferencing; Service provider: Zoom Video Communications Inc.
(USA); Privacy Policy: Privacy Policy, “Data protection at Zoom”, “Legal Compliance Center”.
10.5 Social media functions and social media content
We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.
We use in particular:
- Twitter for websites: Integration of functions and content from Twitter, for example embedded tweets or “Follow” and “Tweet” buttons; Twitter International Unlimited Company (Ireland) for users in the European Economic Area (EEA), the UK and Switzerland / X Corp. (USA) in the rest of the world; Information on data protection: Privacy policy, “Additional information on data processing”, “Privacy […] on Twitter for websites”, “Personalization based on inferred identity”, “Privacy controls for personalized ads”.
10.6 Card material
We use third-party services to embed maps in our website.
We use in particular:
- Google Maps including Google Maps Platform: Map service; Provider: Google; Google Maps-specific information: “How Google uses location information”.
10.7 Digital audio and video content
We use services from specialized third parties to enable the direct playback of digital audio and video content such as music or podcasts.
We use in particular:
- Vimeo: Video platform; Service provider: Vimeo Inc.
(USA); Data protection information: Privacy policy, “Data protection”. - YouTube: Video platform; Service provider: Google; YouTube-specific information: “Privacy and Security Center”, “My data on YouTube”.
10.8 Documents
We use third-party services to integrate documents into our website.
Such documents may include, for example, forms, PDF files, presentations, tables and text documents.
This enables us not only to view, but also to edit or comment on such documents.
We use in particular:
- Microsoft 365 (also Microsoft Office 365): Text documents as well as forms, presentations and tables; Provider: Microsoft; Microsoft 365-specific information: “Data protection and security with Microsoft 365”.
10.9 Fonts
We use third-party services to embed selected fonts, icons, logos and symbols on our website.
We use in particular:
- Font Awesome: Icons and logos; Service provider: Fonticons Inc.
(USA); Privacy Policy: Privacy Policy. - Google Fonts: Fonts; Service provider: Google; Google Fonts-specific information: “Privacy and Google Fonts”, “Privacy and data collection”.
10.10 Advertising
We use the option of displaying targeted advertising for our activities and operations on third parties such as social media platforms and search engines.
In particular, we would like to use such advertising to reach people who are already interested in our activities and operations or who might be interested in them(remarketing and targeting).
For this purpose, we may transmit relevant – possibly also personal – data to third parties that enable such advertising.
We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).
Third parties with whom we advertise and where you are logged in as a user may be able to assign the use of our website to your profile there.
We use the following in particular:
- Facebook advertising (Facebook Ads): Social media advertising; Service provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting, in particular with the Facebook pixel and custom audiences including lookalike audiences, privacy policy, “Advertising preferences” (user registration required).
- Google Ads: Search engine advertising; Service provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, using various domain names – in particular doubleclick.net, googleadservices.com and googlesyndication.com – for Google Ads, “Advertising” (Google), “Why am I seeing a particular ad?”.
- Instagram Ads: Social media advertising; Service provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting, in particular with Facebook pixels and custom audiences including lookalike audiences, Privacy Policy (Instagram), Privacy Policy (Facebook), “Advertising preferences” (Instagram) (user login required), “Advertising preferences” (Facebook) (user login required).
- LinkedIn Ads: Social media advertising; Service provider: LinkedIn Corporation (USA) / LinkedIn Ireland Unlimited Company (Ireland); Privacy Policy: Remarketing and targeting in particular with the LinkedIn Insight Tag, “Privacy Policy”, Privacy Policy, Cookie Policy, Objection to personalized advertising.
11. extensions for the website
We use extensions for our website in order to be able to use additional functions.
In particular, we use
- Google reCAPTCHA: Spam protection (distinguishes between wanted comments from humans and unwanted comments from bots and spam); Service provider: Google; Google reCAPTCHA-specific information: “What is reCAPTCHA?”. (“What is reCAPTCHA?”).
- Gravity Forms Zero Spam: Spam protection (differentiation between wanted comments from humans and unwanted comments from bots and spam); Service provider: Katz Web Services Inc.
(USA); Privacy Policy: Use on own server infrastructure, Privacy Policy. - Jetpack: Various functions for the free blog software WordPress in the form of modules; Provider: Automattic Inc.
(USA) / Aut O’Mattic A8C Ireland Ltd. (Ireland) for users in Europe and elsewhere; Privacy Policy: Privacy Notice for Visitors to Our Users’ Sites, Privacy Policy (by Automattic), Jetpack Privacy Center, Cookie Policy (Jetpack), Cookie Policy (Automattic). - ShortPixel: Hosting and optimization of images; Service provider: ID SCOUT SRL (Romania); Privacy Policy: Privacy Policy, “Legal & Privacy”.
12. success and reach measurement
We try to determine how our online offering is used.
In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website.
We can also, for example, test and compare how different parts or versions of our online offering are used (“A/B test” method).
Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.
In most cases, the IP addresses of individual users are stored for the purpose of measuring success and reach.
In this case, IP addresses are generally shortened (“IP masking”) in order to comply with the principle of data minimization through the corresponding pseudonymization.
Cookies may be used to measure success and reach and user profiles may be created.
Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximate – location. In principle, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users.
Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.
We use in particular:
- Google Analytics: Performance and reach measurement; Service provider: Google; Google Analytics-specific information: Measurement also across different browsers and devices (cross-device tracking) and with pseudonymized IP addresses, which are only transmitted in full to Google in the USA in exceptional cases, “Data protection”, “Browser add-on to deactivate Google Analytics”.
- Google Tag Manager: Integration and management of other services for measuring success and reach as well as other services from Google and third parties; Provider: Google; Google Tag Manager-specific information: “Data collected with Google Tag Manager”; further information on data protection can be found in the individual integrated and managed services.
- Matomo: Performance and reach measurement; Service provider: Matomo (free open source software); Data protection provisions: Use on own server infrastructure and with pseudonymized IP addresses, “List of all Matomo Features”.
13. final provisions
We have created this privacy policy using the data protection generator from Datenschutzpartner.
We may amend and supplement this privacy policy at any time.
We will inform you about such adjustments and additions in an appropriate form, in particular by publishing the current privacy policy on our website.
Last update: September 2023