{"id":4079,"date":"2020-04-17T15:57:37","date_gmt":"2020-04-17T13:57:37","guid":{"rendered":"https:\/\/www.koest.ch\/the-business-of-business-is-business-ou-to-be-ethical\/"},"modified":"2020-04-17T15:57:37","modified_gmt":"2020-04-17T13:57:37","slug":"the-business-of-business-is-business-ou-to-be-ethical","status":"publish","type":"post","link":"https:\/\/www.koest.ch\/fr\/the-business-of-business-is-business-ou-to-be-ethical\/","title":{"rendered":"\u00ab\u00a0The Business of Business is Business\u00a0\u00bb ou \u00ab\u00a0to be Ethical\u00a0\u00bb ?"},"content":{"rendered":"<p>L&rsquo;objectif des entreprises est de fabriquer et de fournir des produits et des services, et donc de r\u00e9aliser des b\u00e9n\u00e9fices.<br \/>\nCes derniers sont avant tout n\u00e9cessaires pour investir : dans les collaborateurs, dans l&rsquo;entreprise, dans de nouveaux domaines et de nouvelles id\u00e9es commerciales.<br \/>\nLes entreprises assument ainsi une grande responsabilit\u00e9 vis-\u00e0-vis de la soci\u00e9t\u00e9.<br \/>\nMais cela suffit-il ?<br \/>\nNon.<br \/>\nAujourd&rsquo;hui, les entreprises doivent non seulement agir de mani\u00e8re \u00e9conomiquement rationnelle pour r\u00e9ussir, mais aussi disposer d&rsquo;une acceptation sociale et d&rsquo;une confiance dans leur capacit\u00e9 \u00e0 r\u00e9soudre les probl\u00e8mes de la soci\u00e9t\u00e9.<br \/>\nEn effet, dans notre syst\u00e8me \u00e9conomique, elles sont \u00e9galement charg\u00e9es d&rsquo;allouer les ressources \u00e0 l&rsquo;ensemble de la soci\u00e9t\u00e9.<br \/>\nCe sont eux qui d\u00e9cident o\u00f9, comment et dans quelles conditions produire.<br \/>\nCe faisant, ils agissent sous le regard du public.<br \/>\nSi elles ignorent et ne respectent pas les attentes de la soci\u00e9t\u00e9 en mati\u00e8re de comportement \u00e9quitable et souhaitable, la \u00ab\u00a0licence to operate\u00a0\u00bb leur est retir\u00e9e.<br \/>\nCela se traduit par des exigences l\u00e9gales plus strictes, une perte de r\u00e9putation ou un boycott de la consommation.<br \/>\nC&rsquo;est ce qui s&rsquo;est pass\u00e9 en 2013, lorsque l&rsquo;effondrement du Rana Plaza au Bangladesh a r\u00e9v\u00e9l\u00e9 au grand public les conditions de travail d\u00e9sastreuses dans l&rsquo;industrie de la mode et la mani\u00e8re dont les ressources naturelles et des \u00e9cosyst\u00e8mes entiers sont g\u00e9r\u00e9s de mani\u00e8re irrespectueuse.             [print_link]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;objectif des entreprises est de fabriquer et de fournir des produits et des services, et donc de r\u00e9aliser des b\u00e9n\u00e9fices. Ces derniers sont avant tout [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[43],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;The Business of Business is Business&quot; ou &quot;to be Ethical&quot; ? | K\u00f6hler, St\u00fcdeli &amp; Partner GmbH<\/title>\n<meta name=\"description\" content=\"Quelle est la responsabilit\u00e9 des entreprises vis-\u00e0-vis de la soci\u00e9t\u00e9 et de l&#039;environnement ? 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